Orchestra is a team of talented specialists. We’re collaborative, entrepreneurial and enjoy what we do. It’s what sets us apart.

Dan Statham

Managing Director and Founding Partner

Dan’s career has included leadership roles in planning and client services within integrated agencies, from independent owner-managed to publicly quoted networks. He’s worked across automotive, travel, financial and technology sectors, targeting an array of audiences for brands as diverse as Ford, Dubai Tourism and US Bank.

Dan set up Orchestra with Will in 2007 because he believes collaboration is the only way to develop effective work, and that genuinely cross-discipline thinking is rare within agencies.

On one of the few occasions he wasn’t “carrying a knock” Dan turned out for Barnet FC reserves. He still harbours delusions of a comeback.

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Will Freeborough

Director and Founding Partner

Will started his career at Ford Motor Company as a graduate engineer. He became European Brand Manager for small cars before being headhunted to join Toyota GB.

He later became Marketing Director of a mobile technology company and was instrumental in its expansion ahead of positioning the business for acquisition.

After successfully selling to Vodafone, Will chose to leave to take up a new opportunity as CEO of MICE TMM, the marketing agency who worked for him for the previous 3 years. In 2007 he launched Orchestra together with Dan and now works closely with our automotive clients in the UK and in emerging markets.

Despite 35 years on the golf course, Will is yet to make a hole in one.

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Chris Barraclough

Creative Director

In 1991 Chris was a founding partner and Creative Director of BHWG (later Proximity) before becoming Chairman. The agency was notable for introducing data-driven marketing and ROI disciplines into major brands.

In 2003 Chris set up an independent creative agency, BEC London which he successfully merged BEC with Beta. Over the years, Chris has won awards for his work on British Airways, Volkswagen, BT, British Red Cross, Thomas Cook and Santander Group. He is a popular marketing blogger and a Life Fellow of the IDM having founded their Copywriting Course.

Occasionally, Chris dons a wig and makeup in homage to his idol, Robert Smith.

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Nicole Varela

Head of Media

Nicole is an experienced media planner, having worked in the advertising industry for over a decade. She is a cross platform media specialist with strengths in digital, print, TV, cinema, radio and outdoor.

Nicole has worked across a number of markets both internationally and within the UK for a portfolio of brands such as Sony, OKFD, Dubai Tourism and Singapore Airlines.

The consummate professional, Nicole manages to combine being one of the nicest people you could wish to meet with negotiating fiercely on behalf of our clients.

Nicole will gladly introduce you to the glory of the pastel de nata, should you choose to work with us.

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Gemma Blake

Senior Account Manager

Gemma is a Senior Account Manager who previously worked as an events manager on brands such as Virgin Media, Bacardi, Tesco Clubcard, Lynx, and The Telegraph and as brand ambassador for BMW and Mini at the London 2012 Olympics. At Orchestra she has worked across all clients developing client relationships, writing creative briefs as well as managing digital and offline campaigns, ensuring they are delivered on time and to budget.

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Jessica Wicks

Financial Controller

A graduate of the London School of Business and Finance, Jessica is that rare breed who combines accounting knowledge with commercial acumen to great effect.

Having worked for corporate communications specialists Kreab Gavin Anderson and creative agency Turnkey, Jessica is well versed in finance and HR practices within the agency world. Jessica is an integral part of our team, ensuring that the agency runs efficiently and profitably with the appropriate processes in place.
Jessica is no fan of London Transport and manages to get caught up in all of London’s travel disruptions. She is rarely the cause.

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Martin Chillcott

CRM and Planning Associate

Martin is a Fellow of the IDM and lectures on customer retention and the IDM Diploma. He spent 9 years at American Express Cards Europe before joining Thomas Cook Corporate.

Martin’s next role was Head of Marketing at Air Miles before returning to Thomas Cook, where he led all customer retention activities including the launch of The Privilege Club and the new consumer Thomas Cook Visa card. He’s also headed up marketing departments for both M&G Investments and Page and Moy.

When he’s not busy pondering recency and frequency Martin is a DJ on local radio, so avoid Peterborough.

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Martin Thomas

Brand Strategy and Social Media Associate

Martin Thomas has enjoyed a highly successful career in advertising, PR, sponsorship and new media, in which he has witnessed the power of dissident ideas to transform businesses, open up new markets, reinvigorate brands and change patterns of behaviour.

Martin is course leader on social and digital media for the Institute of Directors, non-executive director of Commonwealth Games Council for England, a former non-executive director of Sport England, an advisor to the Courtauld and the Future Foundation and a Fellow of the RSA. Suffice to say, he’s well qualified to be part of our team.

If there’s a Welsh angle to any marketing brief, Martin will find it.

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Katy Beale

Digital Content and Innovation Associate

Katy has been responsible for the development of ventures including the open data initiative Culture Hack, the grassroots network Coding for Kids, and Happenstance, a technologist-in-residence programme. Her experience range across National Maritime Museum, University of Leeds, South London Gallery, Arts Council England, BBC, Crafts Council, Royal Shakespeare Company, Royal Opera House and Oxford City Council.
Katy also contributed to ‘Twitter For Museums: Strategies and Tactics for Success’ on behalf of Tate, for whom she led social media restructuring in 2009 as an Associate.
Katy previously worked as a Communications Strategist on global brand accounts such as Diageo, Orange, Philips and Nokia.

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George Harris

E-Commerce & Analytics Associate

George is an experienced E-Commerce professional and Google Analytics expert who spent the first six years of his career at Microsoft working in Online Engineering.

Since leaving Microsoft in 2010, George became E-Commerce Director at Paperstone and was responsible for significant online sales growth. This was achieved through running successful SEO and PPC campaigns, and adopting innovative Merchandising, Split Testing and Conversion Rate Optimisation techniques.

George has also consulted for a number of large not-for-profits including Nesta, The Conversation (UK) and National Citizen Service (NCS).

George both advises and gets hands-on with E-Commerce businesses who want to improve their online sales and visibility.

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John Wallinger

Data and CRM Planning Associate

A senior data planner, John boasts a wide range of skills from segmentation to modelling and database management to list buying. John’s background is in marketing, rather than technology, which makes him uniquely equipped to provide insight from data to aid planning, targeting and decision-making.

John has worked on both the agency and bureau sides of the business on clients such as Honda, Land Rover, Boots, Diageo and Unilever.

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Tony May

Technology Associate

Tony is a software engineer with experience developing high-performance, reliable systems for high-profile dotcom start-ups, FTSE 100 companies and the public sector.

Tony’s focus is on creating value from the application of emerging technologies. He takes a pragmatic, open-minded approach to software, employing the most appropriate tools to meet the client’s needs without compromising the quality of the end-user experience.

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