The work
Here’s a taste of how Tectonic Thinking has helped brands in a variety of sectors. Bon appétit.
Here’s a taste of how Tectonic Thinking has helped brands in a variety of sectors. Bon appétit.
The new advertising campaign is designed to get more UK travellers considering Taiwan as a place they have to visit.
The creative work focuses on different aspects of the Taiwanese offering, including the wonder of its natural beauty, the pleasures of its culinary delights, its buzzing cosmopolitan cities and the magnificent colour and depth of its culture.
The campaign runs across outdoor media, digital display, buses and taxis with an invitation to “Discover Taiwan, the Heart of Asia”.
View info »
Grand American Adventures is a specialist tour operator, providing high quality small group adventures to all corners of North America. Our brief was to create and plan a campaign to drive leads and bookings.
The campaign built of the core brand message of Real Americas, Real Adventure. The concept was ‘Travel in Real Time’. Real in this sense has two meanings. Firstly, it means you are living a holiday as it happens. Secondly, it means you experience the real Americas. We employed a combination of online display, video and social media, optimising towards the hardest working.
View info »
HampshireTrust Bank is a specialist challenger bank, focusing on the financial needs of small and medium sized UK businesses. They offer a range of competitive savings accounts that are designed for businesses that are running a cash surplus.
Our job was to generate qualified leads. We developed a range of display ads that targeted businesses with who had cash sitting in their bank accounts. Prospects were then taking to a landing page where they could see the range of option available and understand more about Hampshire Trust Bank.
View info »
This campaign was to promote Antigua & Barbuda to a UK audience out of season, in the autumn.
The concept we developed was “Welcome to our Island Life” which allowed us to blend the beauty of the island – especially its beaches – with another element that told a story about the richness of life on the island. This meant the personality, warmth and richness of Antiguan & Barbudan life could sing through.
We told the island story through its characters, places and events which ran as outdoor posters, press advertising and some digital across London.
View info »
Inntravel offers easy-paced cycling and walking holidays but wanted to differentiate themselves. So we experienced the holidays they offered and researched the customer to get to the underlying appeal. We understood the business need for an umbrella concept encompassing cycling, walking and other light activities.
It struck us that Inntravel had much in common with the Slow movement – authentic, natural experiences at a relaxed pace. Inntravel, The Slow Holiday People, was born, giving everyone from the CEO to the people in the call centre a new language for their brand, a new way of explaining what they do.
View info »
Driven by an urgent need to maintain passenger levels in the face of competition from British Airways, Cityjet approached us for help. We interrogated their schedule, analysed the customer base, and highlighted four or five key product areas where they had an advantage.
It was clear that Cityjet was primarily a business airline for City companies. And as they ran the first flights out of Dublin and London City we developed “First for Business”, a successful campaign focusing on City travellers. In Dublin we used Leinster Rugby Club sponsorship to further push the business proposition.
View info »
Visit Flanders gave us the challenge of increasing visitor numbers to parts of the region that weren’t particularly well known. Flanders has so much to offer, including its wonderful mediaeval cities, home to authentically artisan industries such as chocolate making, brewing, cycling, gastronomy and fashion.
To pull these disparate elements together we developed ‘Great Little Places’, a campaign which applied both to the beautiful cities themselves and the fascinating little breweries, chocolate houses, restaurants and fashion studios within them.
View info »
The South Australia and Northern Territory tourist boards wanted to capture more UK travellers by making people aware that there’s more to Australia than the classic east coast attractions.
We identified an ancient trail, the Explorer’s Way, which takes you across 3,000km of Australia from Adelaide in the south to Darwin in the north. We sent a film crew to follow the trail, capturing the incredible sights and local people as they went.
The resulting cinema film won Best Advertising Campaign (spend under £250k) at the 2015 Travel Marketing Awards.
View info »
Northgate Vehicle Hire is the UK’s leading light commercial vehicle rental company, but needed to build brand awareness in London and the southeast.
To hit our target market we used a combination of radio (hitting drivers) and online and mobile advertising leading to a campaign microsite. To make the London link we wrote new lyrics for Chas ‘n Dave’s classic 80s hit “Down to Margate” so it became “Down to Northgate” which the popular cockney duo duly performed for us.
The campaign was nominated for “Best use of Radio” in the 2015 Campaign Big Awards.
View info »
Ford Direct was launched in January 1994 to counter the tarnished image and reputation associated with the used car industry. Research had shown that buyers wanted affordable, quality cars but with back up should something go wrong.
We carried out extensive research into the consumer, dealer and marketplace, including in-house filming and production of vox pops. As a result we helped develop the Ford Direct brand to reflect customer needs in a consistent manner at every touch point – from logo to website, from buying process to aftersales service.
View info »
Elavon is a merchant services business that delivers payment-processing solutions to business customers. They were keen to break into the UK and Europe market, which is dominated by the High Street banks.
We set off on a voyage of discovery, researching and capturing on film what it is that Elavon’s current customers value about the company. We used the research films to inform the messaging and tone of voice. One of the recurring themes was how Elavon make the process simple for busy business owners, so ‘Make payments easy’ became the brand proposition reflected in different markets across Europe.
View info »
Equity release has had a reputation that could best be described as ‘mixed’. Cavendish wanted to relaunch into the market but knew that they’d need a new way of doing it.
We analysed the product along with the way it was currently marketed, looking at Cavendish’s history and that of its competitors. It became clear that potential customers didn’t really understand how equity released worked and had lost trust in the product.
Thus ERIC was born, the Equity Release Information Centre. Honest, impartial and warm, ERIC imbued the Cavendish brand with the charm and personality it was lacking.
View info »
The new advertising campaign is designed to get more UK travellers considering Taiwan as a place they have to visit.
The creative work focuses on different aspects of the Taiwanese offering, including the wonder of its natural beauty, the pleasures of its culinary delights, its buzzing cosmopolitan cities and the magnificent colour and depth of its culture.
The campaign runs across outdoor media, digital display, buses and taxis with an invitation to “Discover Taiwan, the Heart of Asia”.
Grand American Adventures is a specialist tour operator, providing high quality small group adventures to all corners of North America. Our brief was to create and plan a campaign to drive leads and bookings.
The campaign built of the core brand message of Real Americas, Real Adventure. The concept was ‘Travel in Real Time’. Real in this sense has two meanings. Firstly, it means you are living a holiday as it happens. Secondly, it means you experience the real Americas. We employed a combination of online display, video and social media, optimising towards the hardest working.
HampshireTrust Bank is a specialist challenger bank, focusing on the financial needs of small and medium sized UK businesses. They offer a range of competitive savings accounts that are designed for businesses that are running a cash surplus.
Our job was to generate qualified leads. We developed a range of display ads that targeted businesses with who had cash sitting in their bank accounts. Prospects were then taking to a landing page where they could see the range of option available and understand more about Hampshire Trust Bank.
This campaign was to promote Antigua & Barbuda to a UK audience out of season, in the autumn.
The concept we developed was “Welcome to our Island Life” which allowed us to blend the beauty of the island – especially its beaches – with another element that told a story about the richness of life on the island. This meant the personality, warmth and richness of Antiguan & Barbudan life could sing through.
We told the island story through its characters, places and events which ran as outdoor posters, press advertising and some digital across London.
Inntravel offers easy-paced cycling and walking holidays but wanted to differentiate themselves. So we experienced the holidays they offered and researched the customer to get to the underlying appeal. We understood the business need for an umbrella concept encompassing cycling, walking and other light activities.
It struck us that Inntravel had much in common with the Slow movement – authentic, natural experiences at a relaxed pace. Inntravel, The Slow Holiday People, was born, giving everyone from the CEO to the people in the call centre a new language for their brand, a new way of explaining what they do.
Driven by an urgent need to maintain passenger levels in the face of competition from British Airways, Cityjet approached us for help. We interrogated their schedule, analysed the customer base, and highlighted four or five key product areas where they had an advantage.
It was clear that Cityjet was primarily a business airline for City companies. And as they ran the first flights out of Dublin and London City we developed “First for Business”, a successful campaign focusing on City travellers. In Dublin we used Leinster Rugby Club sponsorship to further push the business proposition.
Visit Flanders gave us the challenge of increasing visitor numbers to parts of the region that weren’t particularly well known. Flanders has so much to offer, including its wonderful mediaeval cities, home to authentically artisan industries such as chocolate making, brewing, cycling, gastronomy and fashion.
To pull these disparate elements together we developed ‘Great Little Places’, a campaign which applied both to the beautiful cities themselves and the fascinating little breweries, chocolate houses, restaurants and fashion studios within them.
The South Australia and Northern Territory tourist boards wanted to capture more UK travellers by making people aware that there’s more to Australia than the classic east coast attractions.
We identified an ancient trail, the Explorer’s Way, which takes you across 3,000km of Australia from Adelaide in the south to Darwin in the north. We sent a film crew to follow the trail, capturing the incredible sights and local people as they went.
The resulting cinema film won Best Advertising Campaign (spend under £250k) at the 2015 Travel Marketing Awards.
Northgate Vehicle Hire is the UK’s leading light commercial vehicle rental company, but needed to build brand awareness in London and the southeast.
To hit our target market we used a combination of radio (hitting drivers) and online and mobile advertising leading to a campaign microsite. To make the London link we wrote new lyrics for Chas ‘n Dave’s classic 80s hit “Down to Margate” so it became “Down to Northgate” which the popular cockney duo duly performed for us.
The campaign was nominated for “Best use of Radio” in the 2015 Campaign Big Awards.
Ford Direct was launched in January 1994 to counter the tarnished image and reputation associated with the used car industry. Research had shown that buyers wanted affordable, quality cars but with back up should something go wrong.
We carried out extensive research into the consumer, dealer and marketplace, including in-house filming and production of vox pops. As a result we helped develop the Ford Direct brand to reflect customer needs in a consistent manner at every touch point – from logo to website, from buying process to aftersales service.
Elavon is a merchant services business that delivers payment-processing solutions to business customers. They were keen to break into the UK and Europe market, which is dominated by the High Street banks.
We set off on a voyage of discovery, researching and capturing on film what it is that Elavon’s current customers value about the company. We used the research films to inform the messaging and tone of voice. One of the recurring themes was how Elavon make the process simple for busy business owners, so ‘Make payments easy’ became the brand proposition reflected in different markets across Europe.
Equity release has had a reputation that could best be described as ‘mixed’. Cavendish wanted to relaunch into the market but knew that they’d need a new way of doing it.
We analysed the product along with the way it was currently marketed, looking at Cavendish’s history and that of its competitors. It became clear that potential customers didn’t really understand how equity released worked and had lost trust in the product.
Thus ERIC was born, the Equity Release Information Centre. Honest, impartial and warm, ERIC imbued the Cavendish brand with the charm and personality it was lacking.
